Source: Stanford University 2018.
With COVID-19 that number is expected to be even higher.
Consumers need the Vent Caddy now more than ever!!
The current video does not reflect final offer or price.
DR campaign will include TV and digital ads.
TV - Mix of :60, :30 and :15 executions, which will include national cable, diginets and OTT to drive retail purchasing
DIGITAL - :15 executions on social media driving traffic to retailer website and instore